Product Advisory
Introduction
Digital products are shaped by legal decisions taken long before launch - how data moves through a system, what a feature is permitted to claim, where liability sits between platform and user, and which licences govern the underlying stack. Our Product Counselling practice works alongside product, engineering, design, and business teams so that legal input informs how a product is built rather than what has to be undone before it ships. We act as full-stack product counsel: integrated generalists with sufficient depth across privacy, intellectual property, regulatory compliance, technology transactions, and commercial matters to serve as single-threaded owners of a company’s product legal strategy. We advise across consumer internet, SaaS and enterprise software, fintech, gaming, ad-tech, and media and entertainment.
Our Experience
We regularly advise on feature and launch reviews, privacy-by-design assessments and consent architecture under India’s data protection framework, user-facing documentation including terms of service and privacy notices, and the governance of AI and machine-learning features — covering training data provenance, model licensing, output attribution, and disclosure. Our work also spans intellectual property clearance for product names and interfaces, open-source licence review, advertising and marketing claim substantiation, interface design practices and dark-pattern exposure, age-gating and child-safety requirements, and platform and app-store distribution terms.
Because we understand business goals, timelines, and release process, we work to the cadence of the teams we support rather than to a separate legal calendar. Our lawyers are frequently seconded into client product organisations, which gives us direct visibility of the trade-offs product managers face and allows us to distinguish the decisions that require escalation from those that do not. With cross-border experience across multiple jurisdictions, we help clients take a single product to market in several regions while accounting for divergent privacy, consumer protection, content, and sector-specific requirements.
Select Mandates
-Advised a satellite broadband operator for its B2C and B2B offerings on a aspects related to software and networking, user registrations, UI/UX, and other market entry considerations.
-Advised a sports analytics platform with its various feature roll-outs across various territories such as India, Australia and parts of Europe.
- Advised a leading merchant-commerce and fintech platform point-of-sale (POS) hardware provider with its AI-powered B2B analytics feature.
-Advised one of the country's first few microdrama platforms on a variety of monetisation features, amidst a very competitive market.
-Advised the digital platforms of several e-commerce entities on aspects related to data protections, new business models, chatbot features, promotional campaigns and other related issues
-Advised a leading cloud-based CRM provider as product counsel for its marquee product suite, including the rollout of AI-based products and features.
-Advised a leading consumer electronics manufacturer on the release of its IoT product line in India, Europe and United States .
-Advised a digital media operator on data governance and audience targeting, including the implementation of notice, consent, and opt-out requirements for serving targeted and contextualised advertising.
- Advised a prominent gaming platform on its various skill-based games, faming formats, monetisation strategies, cross border expansions, payments/wallet structuring, and other related issues.