2 April 2020

03 April 2020 (Friday)

Aahna Mehrotra

External Importance of Trademarks in the business of sport.

A session on importance of intellectual property, especially trademark, in the business of sports, illustrated with the help of both International and Indian Law Jurisprudence. An in depth discussion on various aspects of trademark law: Who should register and own a trademark (Roger Federer - Nike), exploitation of image rights (case studies of the Beckham Brand, MSD and Virushka), image rights in video games (Maradona - Konami issue), ambush marketing (1996 Olympics and 1996 Cricket World Cup) advertising laws (alcohol and tobacco brands), virtual advertising (FIFA regulations), sponsorship (monetary and barter deals and use of trademarks) and merchandizing (Arsenal v. Reed and Puma - Swiss International Football team issue), obligation of players (honoring team sponsor commitments vs. individual endorsements), exclusivity and non-compete clauses (Mohamed Salah), termination of contracts, passing off (Gautam Gambhir v. Gautam Gautam Gambhir). The session concluded with a Q&A session with a detailed dialogue on advertising commitments from an organizer and broadcaster perspective.

03.04.2020 - https://us02web.zoom.us/rec/share/3cJ2EZup8kJOU53VzkLYa4wZJYmiT6a81CEarKZZzRlV4oxtBdO6i57FJxn8d98K?startTime=1585894527000